April Event Update / Perks / Jobs Page

Those of you already signed up to attend this month’s event, “Eye-Tracking the User Experience of Mobile,” with Jennifer Romano Bergstrom are already in for a treat, but we wanted to let everyone know that there will be some great door-prizes. For those who attend, we will be giving away the following:

For those who haven’t stopped noticed the additions to our meetup site, RichmondUX has taken on a new sponsor (Loop11, offering a free usability test for RUX members) and members receive discounts for both bmoresponsive (May 9th, Baltimore, code RICHMONDUX) and ModevUX (use code UX14RUX). Check out our sponsorship page for these and other perks as they become available.

Last, but not least, we have added a jobs page to our site at richmondux.com. Currently, we are showing jobs from Capital One, Carmax, the Federal Reserve, ICF Interactive, and WillowTree.

2014 is shaping up to be a great year for UX in Richmond. Please don’t hesitate to contact us with any questions, ideas, or feedback.

The RUX Planning Committee


RUX April – Eye Tracking the User Experience of Mobile: What You Need to Know

Eyetracking_header

Wednesday, April 30, 2014, 6 PM to 7:30 PM

CapTech Consulting, 7100 Forest Ave, Suite 204, Richmond, VA (map)

It is important for mobile app and website designers to test their products with typical end users to ensure the products work as intended and that an optimal user experience (UX) is provided. What many designers do not know is that getting user feedback, including understanding what users look at while using a product, is not as difficult as it once was. Modern technology has made this technique quite simple and affordable.

User experience testing with typical end users can be conducted in many ways, including remotely, in-the-field, and in-the-lab. A benefit of in-lab testing is the ability to conduct eye tracking to assess elements of the product that are engaging or that are ignored. In this talk, you will learn about modern eye tracking and the basic things you need to know to understand your users. We will discuss common issues that we frequently discover and ways to prevent these common mistakes in your designs. Attendees will gain introductory level knowledge on user experience testing and learn about the benefits of conducting user research throughout development.

About Our Presenter, Jennifer Romano Bergstrom, Ph.D.

JenBergstrom-headshotAt Fors Marsh Group, Jennifer is the UX Project Leader and specializes in experimental design, quantitative analysis and usability for older users. She frequently leads a variety of user experience studies, including low- medium- and high-fidelity studies with eye tracking on desktop, mobile and paper. Prior to joining Fors Marsh Group, Jen studied age-related differences in Internet performance at the US Census Bureau where she conducted numerous usability studies, many including eye-tracking analyses.

Jennifer has presented research at numerous national and international conferences and publishes in peer-reviewed journals. Jennifer also co-authored a book entitled ‘Eye Tracking in User Experience Design,’ which will be published this spring. Jennifer teaches UX courses for government agencies and academia, and is the Director of Marketing and Communications for the User Experience Professionals Association (UXPA). Jennifer received a Ph.D. and M.A. in Applied/Experimental Psychology from The Catholic University of America and a B.A. in Psychology from Central Connecticut State University.

Please RSVP via our Meetup page for this event.

Your friendly neighborhood RUX organizers


ModevUX Coming to McLean in May / RUXers Get a 15% Discount

We plan to write more soon about plans for RUX in 2014, but for now we’re just going to keep on posting about UX events we think you’ll find worthwhile. Along those lines, Richmond UX is one of the event sponsors for ModevUX 2014, which takes place May 19-20 in McLean, VA. As an event sponsor, RUX’s members are entitled to a 15% discount on registration using the discount code UX14RUX. (Apparently, the best pricing ends tomorrow, so get to it!)

What is ModevUX, you may ask? In their words (and some of mine…collaboration!):

modevUX 2014 - May 19-20 in McLean, VA

Now in its 3rd year, ModevUX is a 2-day conference, featuring more than 40 speakers—industry experts including Josh Clark, Lea Verou, Carolyn Chandler, Steven Hoober, and Sian Morson. (It just so happens that next month’s speaker, Jen Bergstrom, will be there too.)

There will be premium workshops and breakout sessions, where you can get your hands dirty, as well as industry case studies and insights from the main-stage talks and keynotes. Mingle, recruit, and network with hundreds of other UX professionals. ModevUX offers a superior conference experience and unbelievable content, at an unbeatable value. [Ed. Note: I haven't been, so I can't vouch for this claim.]

Schedule Overview

  • Monday, May 19 – ModevAcademy Half-Day Workshops and Mini Workshops, Opening Reception @ DIG
  • Tuesday, May 20 – Keynotes, Case Studies, and Panel Discussions

Featured Speakers:

  • Josh Clark – Author, “Tapworthy”; Founder, Global Moxie;
  • Lea Verou – W3C CSS Working Group Member; Author, CSS Secrets
  • Carolyn Chandler – Author, “A Project Guide to UX Design”, “Adventures in User Experience”
  • Steven Hoober – Author, “Designing User Interfaces”
  • Sian Morson – Author, “Learning Design for iOS Dev”; CEO, Kollective Mobile
  • Brett Bishop – Principal Design Strategist, Capital One Labs
  • Lilian Tydings – User Experience Director, Rosetta Stone
  • Cory Hudson – Sr. Creative Director, AOL
  • Rebecca Ormsby – User Experience Director, Hewlett Packard
  • Elissa Shevinsky – CEO / Founder, Glimpse

modevUX LogoCheck out the full schedule and speaker lineup at www.modevux.com. Don’t forget to enter code UX14RUX when you register!


RUX Related Event: RVA Content Strategy Hosts NBC’s Caroline Engle

After the success of last month’s event with Facebook’s Jon Colman, RVA Content Strategy is hosting another Google Hangout at 804RVA. On April 1st, Caroline Engle will discuss her work on NBC’s Sochi 2014 “second screen” app, Primetime Companion. From the RVA Content Strategy Meetup page:

Primetime Companion Second Screen app

An increasing trend in content strategy is the idea of creating distinct mobile experiences to complement TV shows, movies and live events. This “second screen” is exploding in popularity. Joining us this month via Google+ is Caroline Engle, producer of the Primetime Companion feature for NBC for the 2014 Sochi Olympics.

The Primetime Companion was a feature that lived within the NBC Olympics Highlights and Results application. The feature offered engaging, complementary and interactive content that tied directly to the primetime shows as part of the second screen experience. Typically 200-250 pieces of content were produced for each show and released to the app at approximately the moment it was relevant to viewers. From the hours of 7p-12p, the app defaulted to the Primetime Companion.

Caroline Engle

Caroline Engle produced the Primetime Companion feature for NBC for the 2014 Sochi Olympics. She was previously an employee of the CBS television series “Person of Interest” in New York as well as The Golf Channel in Orlando. Caroline graduated from the University of North Carolina at Chapel Hill in 2013 with a bachelor’s degree in communication studies and a focus in media studies and production. She is also proud to be a Virginia native, having grown up in McLean.

Date/Time: Tuesday, April 1, 2014, 6:30 to 8:00 PM
Location: 804RVA, 1657 West Broad Street, Richmond, VA (map)

As for our next RUX hosted event, save-the-date now for “Eye Tracking in User Experience Design” with Jennifer Romano Bergstrom, PhD on April 30th. More details soon…


RUX Related Event: AIGA Richmond hosts Ethan Marcotte next month

EthanMarcotte-AIGAevent

Our friends at AIGA Richmond are hosting Ethan Marcotte for a discussion on the ever-shifting landscape of the Web and creating adaptive experiences to reach audiences wherever they are.

The Map & The Territory

When we create for the web, we participate in a kind of public art. We code, we design, we build for an audience, shaping digital experiences that provide a service, or that create joy, or that simply connect readers with words written half a world away. But in this session we’ll revisit what we’ve learned about responsive design, and ensure our content, not just our design, is readily accessible to them wherever and whenever they are. In doing so, we’ll look at some ways in which our audience reshapes the way we think about our medium, and see where they might be leading us—and the web—next.

Date/Time: Wednesday, March 26, 2014, 6:30 to 8:00 PM
Location: Grace Street Theater, 934 W Grace Street, Richmond, VA 23220 (map)
Tickets (via Eventbrite): AIGA Members – $15, Non-Members – $20, Students – $10


RUX February: Designing for Real Time Communications

Wednesday, February 26, 2014, 6 PM to 7:30 PM

SnagaJob, 4851 Lake Brook Drive, Glen Allen, VA (map)

Web design is changing as the browser transitions from a static medium to a fully interactive experience complete with video chat, text, and data communications built directly into the browser. Arin and Mariana will go over the new HTML5 standard WebRTC that allows for video, audio, and data channels in the browser, with no plugins required. This new level of interactivity brings with it new UX patterns, and we’ll share what we’ve learned so far.

Arin Sime is founder and CEO of AgilityFeat, a custom software development shop in the US and Latin America which focuses on web and mobile development for the real time web. Mariana Lopez is AgilityFeat’s UX lead and will join us via video chat from Costa Rica. Mariana holds a Masters degree in Human Computer Interaction from Carnegie Mellon, and Arin holds a Masters in Management of IT from the University of Virginia. Arin and Mariana have teamed up to design real time applications for clients in logistics, IT consulting, and online training industries. The AgilityFeat team also edits a weekly newsletter on real time technologies and WebRTC at RealTimeWeekly.com.

Please RSVP via our Meetup page for this event.

More to come in 2014!

Erin, Tom, Candace, Hope, Mark, and Joe


UX Cocktail Hour at Selba in the Fan, 8/28

When: Wednesday, August 28, 2013, 6 PM to 8 PM

Where: Selba, 2416 W. Cary St, Richmond, VA (map)

We’ll be camped out on the bar side.

What projects are you working on? What UX problems are you trying to solve? What new techniques have you tried? What questions do you have about customer or product development? What’s new in your bag of tricks?

Connect and talk shop with your faithful tribe of Richmond UX makers after work with a delicious beverage in your hand (there will be snacks, too). This is a great opportunity to hang out with the good folks in the Richmond user experience community – designers, strategists and researchers. Don’t miss it.Space is limited to @ 40, so please RSVP.

Hope to see you there!
Tom, Erin, Candace, Wren, Hope and Joe


Follow

Get every new post delivered to your Inbox.

Join 631 other followers