Mark Hurst is coming to RVA. Tuesday, July 15th at 10:00 AM Mark will be speaking at Snagajob HQ about his new book “Customers Included.“Posted: July 8, 2014
In this talk, customer experience pioneer Mark Hurst draws upon real-world examples to explore the critical need of taking a ‘customers included’ approach when developing a product or service.
Whether it’s designing a new water pump in Malawi or configuring shelves in Walmart, Hurst lays out three essential rules for success: 1. Observe customers directly; 2. Discover key unmet needs; and 3. Build consensus.
ABOUT MARK HURST
Mark Hurst, founder and president of Creative Good, has spent his career writing and speaking about how organizations and individuals can create better customer experiences. Recently, he co-authored Customers Included, a book about strategy and customer experience.
In 2003 Hurst founded the Gel Conference, which annually spotlights people and projects that create some good experience (and has featured the first stage presentations for Wikipedia, Marissa Mayer, Ze Frank, Khan Academy, and others).
Mark began his Internet career as a graduate researcher at the MIT Media Lab, then worked with Seth Godin at Yoyodyne, which was later sold to Yahoo. He holds bachelor’s and master’s degrees in computer science from MIT.
With ModevUX starting this upcoming Monday, you have only a few days left to take advantage of RichmondUX’s 25% registration discount. It’s looking like it’ll be a great event, and we hope to see you there! Our promo code is UX14RUX.
Fellow RUXster (and planning committee member) Bogdan Stanciu has a ticket for the upcoming conference in Charleston that he cannot use. As it was purchased early, it is available for $200 less than the current price. The conference runs June 11-14 and looks like another great event. Take a look and reply or DM him at @bog_dan if you are interested in going.
Our friends at UXPA D.C. are ramping up for this fall’s UserFocus conference, and there are lots of opportunities to get involved already:
- The call for proposal submissions is open but closes soon (June 1st), and they are seeking proposals from both new and experienced UX practitioners.
- Every conference requires the help of volunteers, and UserFocus is no exception. If you’d like access behind the scenes and a chance to give back to the community, consider volunteering to review submissions or to help out at the conference itself.
- Last but not least, early registration is now open!
All details are available here: https://userfocus.busyconf.com/bookings/new
Follow-up to April’s Meetup
Whether you were able to attend last month’s presentation, Eye-tracking and the User Experience: What You Need to Know, featuring Jen Romano Bergstrom, we wanted to follow up with a few details:
- Jen’s book “Eye Tracking in User Experience Design” is available in both paperback and eBook formats from Amazon or direct from the publisher (for 25% less).
- Jen posted her presentation deck to Slideshare, including her presentation notes.
- The RUX Planning Committee
This month, we are trying something new: a book club without a book. There will still be a reading assignment, and we are still planning on a lively and engaging discussion, but we will be asking you to read a few articles rather than a book. To give credit where it’s due, we are adapting this idea from IxDA Boston’s April event on ethics and UX (we have kept two of their articles but added our own).
The Ethics of User Experience: Empathy or Exploitation?
Given our empathy for and understanding of the user for whom we are designing, how do we leverage that knowledge responsibly? Can we design experiences that generate value for our stakeholders while still serving the best interests of their audience? Is there really a dilemma?
At our May meetup, we will discuss the ethics of user-centered design and the User Experience. As food for thought, we ask that you arrive having read the following four articles:
Those of you already signed up to attend this month’s event, “Eye-Tracking the User Experience of Mobile,” with Jennifer Romano Bergstrom are already in for a treat, but we wanted to let everyone know that there will be some great door-prizes. For those who attend, we will be giving away the following:
- Two (2) individual passes to ModevUX 2014, taking place May 19-20 in McLean, VA
- Two (2) copies of Jennifer’s upcoming book, “Eye-Tracking in User Experience Design“
- And maybe more… :-)
For those who haven’t stopped noticed the additions to our meetup site, RichmondUX has taken on a new sponsor (Loop11, offering a free usability test for RUX members) and members receive discounts for both bmoresponsive (May 9th, Baltimore, code RICHMONDUX) and ModevUX (use code UX14RUX). Check out our sponsorship page for these and other perks as they become available.
Last, but not least, we have added a jobs page to our site at richmondux.com. Currently, we are showing jobs from Capital One, Carmax, the Federal Reserve, ICF Interactive, and WillowTree.
2014 is shaping up to be a great year for UX in Richmond. Please don’t hesitate to contact us with any questions, ideas, or feedback.
The RUX Planning Committee
Wednesday, April 30, 2014, 6 PM to 7:30 PM
CapTech Consulting, 7100 Forest Ave, Suite 204, Richmond, VA (map)
It is important for mobile app and website designers to test their products with typical end users to ensure the products work as intended and that an optimal user experience (UX) is provided. What many designers do not know is that getting user feedback, including understanding what users look at while using a product, is not as difficult as it once was. Modern technology has made this technique quite simple and affordable.
We plan to write more soon about plans for RUX in 2014, but for now we’re just going to keep on posting about UX events we think you’ll find worthwhile. Along those lines, Richmond UX is one of the event sponsors for ModevUX 2014, which takes place May 19-20 in McLean, VA. As an event sponsor, RUX’s members are entitled to a 15% discount on registration using the discount code UX14RUX. (Apparently, the best pricing ends tomorrow, so get to it!)
What is ModevUX, you may ask? In their words (and some of mine…collaboration!):
Now in its 3rd year, ModevUX is a 2-day conference, featuring more than 40 speakers—industry experts including Josh Clark, Lea Verou, Carolyn Chandler, Steven Hoober, and Sian Morson. (It just so happens that next month’s speaker, Jen Bergstrom, will be there too.)
There will be premium workshops and breakout sessions, where you can get your hands dirty, as well as industry case studies and insights from the main-stage talks and keynotes. Mingle, recruit, and network with hundreds of other UX professionals. ModevUX offers a superior conference experience and unbelievable content, at an unbeatable value. [Ed. Note: I haven't been, so I can't vouch for this claim.]
- Monday, May 19 – ModevAcademy Half-Day Workshops and Mini Workshops, Opening Reception @ DIG
- Tuesday, May 20 – Keynotes, Case Studies, and Panel Discussions
- Josh Clark – Author, “Tapworthy”; Founder, Global Moxie;
- Lea Verou – W3C CSS Working Group Member; Author, CSS Secrets
- Carolyn Chandler – Author, “A Project Guide to UX Design”, “Adventures in User Experience”
- Steven Hoober – Author, “Designing User Interfaces”
- Sian Morson – Author, “Learning Design for iOS Dev”; CEO, Kollective Mobile
- Brett Bishop – Principal Design Strategist, Capital One Labs
- Lilian Tydings – User Experience Director, Rosetta Stone
- Cory Hudson – Sr. Creative Director, AOL
- Rebecca Ormsby – User Experience Director, Hewlett Packard
- Elissa Shevinsky – CEO / Founder, Glimpse
Check out the full schedule and speaker lineup at www.modevux.com. Don’t forget to enter code UX14RUX when you register!