Thanks to all who came out the morning of January 9th to hear Jeff Gothelf’s talk, Better Product Definition with Lean UX & Design Thinking. The feedback we’ve received to date is overwhelmingly positive, and we are encouraged by your show of interest in the intersection of UX, product development, design thinking, and Agile methodology—we had over 200 attendees!
As you know, we collaborated with our friends at AgileRichmond to bring Jeff to RVA. Though the partnership with AgileRichmond is new, we look forward to working together again on future events for the Richmond community, including but not limited to InnoVAte Virginia 2015!
Many of you have been asking about videos and slides. Here they are:
– Video (produced and hosted by Snagajob): http://snagajob.wistia.com/medias/q4xz3ojzf8
– Deck: https://www.dropbox.com/s/y1tq10airdm8mnd/2015_RUX_Better_Product_Definition.pdf
We also want to give one more big thank you to our event sponsors: Snagajob, Singlestone Consulting, ICF Interactive, Carmax, CapTech Consulting, and Capital One. Please send us any additional feedback at: firstname.lastname@example.org
After closing out 2014 with the terrific UX Futures conference, we are starting off 2015 with a bang! Our friends at ICF are hosting an all-day workshop with Jeff Gothelf in Fairfax, VA on January 8th. Since he’ll be relatively close by, we asked him if he’d be willing to come down 95 to speak with us the next day. To our delight, he agreed!
On January 9th, in partnership with AgileRichmond and hosted by Snagajob, RichmondUX is proud to host Jeff for his presentation: “Better product definition with Lean UX and Design Thinking.”
Requirements-driven product definition is a sure-fire way to get 100% of the wrong product launched. The assumptions that requirements are based on are usually not accurate enough to determine the exact solution those requirements dictate. Instead, teams should focus on creating a series of hypotheses that define potential solutions to their business problem and then work together to learn which of these hypotheses are keepers and which ideas to kill.
In Jeff’s case-study rich talk you will learn:
- What lean ux is and how it builds off design thinking
- How to de-risk your projects and ensure their greatest chance for success
- Why working from assumptions and hypotheses is far more successful than a strict set of requirements
Attendees will also receive a copy of Lean UX, the definitive guide to integrating UX design with Agile and Lean software development.
- 10:00-10:30 – Networking
- 10:30-11:15 – Jeff’s presentation
- 11:15-11:45 – Moderated Q&A
- 11:45-12:00 – Book signing
How do I get tickets?
Tickets are $20 each, through Dec. 31st, $25 through Jan. 8th, and will be $30 at the door. Purchase yours today, via EventBrite.
Who should attend?
Own Lean UX, The Lean Startup, or A Project Guide to UX Design? Be there. If you are interested in UX design or strategy, Agile/Scrum, Lean Startup, Product Management, and/or design thinking, you should be there as well.
OK, so who is Jeff?
Jeff Gothelf is Neo’s lean evangelist, spreading the gospel of great team collaboration, product innovation and evidence-based decision making. He is a speaker and thought leader on the future of user experience design, often teaching workshops or giving talks on building cultures that support teamwork and innovation. Jeff is passionate about advancing the principles that lie at the core of Neo, and often does so on a global scale.
Prior to joining Neo, Jeff lead the UX design teams at TheLadders and Web Trends. Earlier he worked with and lead small teams of software designers at AOL. He is the co-author (with Josh Seiden) of Lean UX: Applying Lean Principles to Improve User Experience.
Thank you to our sponsors!: CapitalOne, CapTech Consulting, Carmax, and Snagajob.
Rosenfeld Media and Environments for Humans bring together some of the Web’s most notable experts for an all-new, one-day-only online conference, the UX Futures Summit 2014! You may have already seen the announcement and been preparing to watch alone at your desk, but why not join your Richmond UX colleagues and watch the all-day conference together?
After a month of amazing nearby opportunities for UX professional development, RUX is proud to be hosting the Summit viewing at Gather RVA on November 5th. We will meet at Gather’s co-working space in the main conference room starting at 9am, with coffee and refreshments. From 10-1, we will watch the morning sessions together, with a lunch break from 1-2.
10am Andy Polaine: Design to the Power of Ten
11am Abby Covert: A World Made of Information
12pm Steve Krug: What if it turns out Steve Jobs wasn’t an alien?
1pm Lunch break
2pm Nathan Shedroff: Interaction Design Lessons Literally From the Future
3pm Margot Bloomstein: Democratized Publishing: Expanding our Expectations of ‘Everyone’
4pm Jesse James Garrett: UX: The First 50 Years
After the last session we will be raffling off some terrific UX-related prizes, including the Grand Prize: the entire Rosenfeld UX library in digital format to one lucky winner!
Your cost to join us at Gather: just $20. On your own, this event would cost $179—with no discussions, door prizes, or networking. To attend an event of this caliber outside Richmond would be an even great investment of time and money. Only a few seats remain…
Thank you to our event sponsors: Snagajob, CarMax, and CapTech!
We used our August 27 session to Define RUX (note the capital D in define) using the Design Studio approach. We walked through and agreed upon who RUX serves, how RUXers want to be served, and what those programs might be. All notes below.
Please let us know if we have missed anything.
The next steps will be to revisit these thoughts and formulate a plan. Passionate about the direction of RUX and want to be part of the planning process? Let us know!
RUX Design Studio NOTES:
Who we Serve
• Make digital sh!t
• Want to learn
• Seek a Job
• Want to meet similar people
And to a lesser degree …
Designers, beer drinkers, people who want speed, brainstormers, anthropologists, people who want to know what’s going on, people who want to be challenged, people who want to overcome obstacles, people who want to share insights, stay current; futurists, job offerers, product owners, business owners.
These people might most often have the following roles:
• Interaction designers
• UX researchers
• Usability specialists
• Web teams of One
• Product Management
• Information Architects
Though sometimes they might also be:
• Digital Strategists
• UX coaches
• Information Geeks
• Content People
• Business Owners
• Business Development
• Communications Specialists
• Social Media people
• Technical Writers
These people would most like to get from RUX:
Enablement, collaboration, problem solving, exploration, shared passion, new ways of thinking…
Learning, education, mentoring, immersion…
Trends, pushes, challenge to norms…
Commiseration, leadership, inspiration, affirmation…
Means for social impact…
Community, network, friends, peers, access…
Promotion of my trade, means to make RVA great, regional recognition, strengthening of the profession…
And after exploring who RUX serves, and what RUXers want, we came up with two areas of programming. Its just a start, but there are some fantastic ideas here!
PRINCIPLE AREA : “Live & Learn”
Top programs/activities that we brainstormed include –
• UX workshops to solve UX problems together
• Forum to share UX challenges and insights
• Demos of great user experiences
• UX Job Announcements
• UX People Hub
• Computer program training seminars
• Feedback on designs
• Getting a look at various RVA digital businesses
• Internships and finders
• Beginner to expert workshops
• Demos of great (and terrible) user experiences
• Feedback in designs in which everyone comments!
• TLDR book clubs (that is, too long didn’t read)
(Other Live & Learn ideas included conference takeovers, conferences, scholarships to conferences, official mentor programs, connecting newbies to pros, feedback circles, learning to transfer learning, image sharing network, speakers, expert panel discussions)
SECONDARY AREA : “Push & Give”
Top programs/activities that we brainstormed include –
• Tool or process demos
• Training on UX
• Case studies
• Failure stories
• What’s cool email
• Case studies
• Design Jams on real ideas
• Projects that give back
(Other ideas on Push & Give included video game competitions, games, code or game design jams, charity events, create a product events, finding help for UX (find me a UX person!), startup weekends for concepts, coordinated UX research, transferrable skills into the field, “know your users” (bring projects here to get feedback together), UX Q&A, Live usability sessions with audience participants, design appreciation training or games, teaching and promoting research methods)
We are proud to be a strategic partner for The Eye Tracking in UX Design Conference, taking place on October 16 in Washington DC. Leading experts in eye tracking will discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. They will explore recent advances in the technology, which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience will be discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users.
If you’re interested in attending, we have a special discount code for our members! Please use code RUX when registering to get 25% off! Hope to see you there! Follow #ETUX2014 on Twitter for updates and live tweets from the conference!
- 9:15am – Intro to Eye Tracking | Andrew Schall
- 9:45am – Eye Tracking Visual Search Patterns | Dr. Soussan Djamasbi & Dr. Adrienne Hall-Phillips
- 10:15am – Eye Tracking with Usability Testing | Erica Olmsted-Hawala
- 10:45am – Physiological Response Measurements: Coupling Eye Tracking with EEG, EDA and Pupil Dilation | Sabrina Duda
- 11:30am – Lunch
- 12:30Pm – Eye Tracking the UX of Forms and Surveys | Dr. Jennifer Romano Bergstrom
- 1:00Pm – Eye Tracking to Understand Information Architecture and Web Navigation | Andrew Schall
- 1:30Pm – Eye Tracking how Users Interact with Web Content | Ian Everdell
- 2:00Pm – Eye Tracking the UX of E-Commerce Websites | Wilkey Wong & Mike Bartels
- 2:45Pm – Eye Tracking the Mobile Experience | Dr. Jibo He & Dr. Barbara Chaparro
- 3:15Pm – Eye Tracking the Gaming Experience | Dr. Veronica Zammitto
- 4:00Pm – Afternoon Break (Beverages & Snacks)
- 4:15Pm – Eye Tracking with Older Users | Dr. Jennifer Romano Bergstrom
- 4:45Pm – Eye Tracking with Low Literacy Users | Angela Colter & Dr. Kathryn Summers
- 5:30Pm – Discussion: The Future of Eye Tracking & User Experience
Check out the session descriptions and speaker credentials at http://eyetrackingux2014.busyconf.com/schedule. Don’t forget to enter code RUX when you register!