RUX October – User Research in the Age of the Customer

Posted: October 15, 2015 | Author: | Filed under: meetings, panel discussion | Tags: , , , | Comments Off on RUX October – User Research in the Age of the Customer

On October 28th, RichmondUX will be hosting and moderating a panel discussion on User Research. In addition to local UX and CX professionals from CarMax, CapitalOne, CapTech Consulting, and Singlestone Consulting, Richmond UX is proud to welcome Service Design expert Rebecca Horton to Richmond for our discussion.

Note: Eventbrite registration is required for this event. Earlybird tickets are $5; General Admission is $7 after October 25th; and tickets will be $10 at the door. Student tickets are free (valid student ID required).

Abstract
Given that User Centered Design seems to be common wisdom—if not always common practice—what is the state of user research and where is it heading? As early as 2011, Forrester Research has been touting the “Age of the Customer,” and has been entreating businesses to focus on the “Customer Experience.” But well before CEOs and CMOs were reading about user research in industry publications and attending CX conferences, UX practitioners were busy in the trenches observing, surveying, and working with users to understand their needs. During the discussion, we’ll dig into questions like:

  • Who owns (or should own) user research in the organization?
  • Is there such a thing as a UX process without user research?
  • How much research is enough?
  • What are the differences between market research and user research?
  • What user research methods provide the most bang for the buck?

We’ll leave plenty of time for audience questions, so come prepared!

Agenda
4:30-5:00 – Networking & Announcements
5:00-5:45 – Panel Discussion
5:45-6:00 – Q&A

Location
The Depot (VCU)
814 W Broad St
Richmond, VA 23220

Sponsors
oct_sponsors3

Upcoming Local UX & Design Conferences

Posted: September 14, 2014 | Author: | Filed under: conferences | Tags: , , , , , , | 1 Comment

If you’re looking for opportunities to get educated or inspired over the next month or so, you need look no further. Starting with RVA Design Week this Wednesday and followed by edUi 2014 at the end of the month, there will be more design, UX, and web-related events in the area than usual. All of them are affordably priced—some remarkably so—and we have discount codes for the more expensive of the bunch. Check them out:

RVA Design Week  |  Wed. 9.17 to Sat. 9.20
rvadesignweek.com

Richmond’s first Design Week, produced by our local AIGA chapter, starts with a kick-off party at Hardywood on Wednesday, featuring Richmond’s Coalition Theater. Thursday evening, there will be a screening of Design the New Business at the Grace Street Theater, followed by a panel discussion on the role of Design and Design Thinking in business. RUX co-organizer Hope Norman will be on the panel, which will be moderated by another RUXster, Mark Badger. Friday evening features a talk by Debbie Millman (also at Grace Street), followed by two separate Adobe training workshops at Gather on Saturday. Apart from the kick-off party ($5), event prices are $15 for AIGA members and $20 for non-members.

EdUI 2014  |  Mon. 9.29 to Wed. 10.1
eduiconf.org – Discount code: RVA ($100 off Standard Price)

For the fourth year in a row, Richmond is hosting the edUi conference. Produced primarily by the Virginia Foundation for the Humanities, edUi offers a rare lineup of speakers, including top web innovators that will inspire and enlighten web designers, developers, managers, and user experience and interaction design professions from any industry. This year’s featured speakers include Stephen P. Anderson, author of Seductive Interaction Design, and Matt Novak, contributor to Gizmodo, WSJ, and The Atlantic. RUX founder and co-organizer Joe Sokohl will give a talk on bringing your wireframes to life through prototyping, and RUX co-organizer Mark Badger will be presenting on iBeacon and eduction. EdUi is Richmond’s biggest UX-focused event, and we are excited to be able to offer a discount code (RVA) to make it that much easier to attend. With the discount, you get three (3) days of presentations and workshops for $500. Single day registrations are also available.

ConvergeRVA  |  Fri. 10.10
convergerva.com – Discount code: RUX ($20 off)

ConvergeRVA is a design conference focusing on people who creatively change the landscape of the ways we work for and on the web. It features talks that cover; user experience, visual design, illustration, front-end and back-end development. This year, ConvergeRVA takes place in the beautifully restored Hippodrome Theater. In addition to the inspiring talks, there will be plenty of opportunities to eat, drink and party with the speakers and other attendees. Early bird pricing is still available ($99, $45 for students & AIGA members).

A little further north, our friends in IxDA and UXPA DC have a couple of events planned for the middle of October.

Eye Tracking in UX Design  |  Thu. 10.16
eyetrackingux2014.com – Discount code: RUX

If you enjoyed Jennifer Romano Bergstrom’s RUX presentation last spring, this day-long conference is for you. RichmondUX is proud to be a strategic partner for The Eye Tracking in UX Design Conference, taking place on October 16 in Washington DC. Leading experts in eye tracking will discuss how they have taken advantage of eye-tracking technology to understand, design, and evaluate user experience. Want to attend? Please use code RUX when registering to get 25% off.

UserFocus 2014  |  Fri. 10.17
2014.userfocus.org – Discount code: RUX

The day after Eye Tracking in UX, join UXPA DC for their annual UserFocus conference. There, you’ll learn about the latest trends in UX, creative new tools, and innovative techniques in the field, connect to network about new job opportunities, and get motivated to use what you learn on your very next project! Again, please use code RUX when registering to get 25% off.

Thats’s it for now, but check back soon for details on Wearables + Things coming to D.C. October 20-21 and InnovateVA in Glen Allen on October 24th.

Special Code for Upcoming Eye Tracking in UX Design Event / RUXsters Get 25% off

Posted: August 18, 2014 | Author: | Filed under: conferences, promotion | Tags: | Comments Off on Special Code for Upcoming Eye Tracking in UX Design Event / RUXsters Get 25% off

eye-trackingWe are proud to be a strategic partner for The Eye Tracking in UX Design Conference, taking place on October 16 in Washington DC. Leading experts in eye tracking will discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. They will explore recent advances in the technology, which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience will be discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users.

If you’re interested in attending, we have a special discount code for our members! Please use code RUX when registering to get 25% off! Hope to see you there! Follow #ETUX2014 on Twitter for updates and live tweets from the conference!

Schedule

  • 9:15am – Intro to Eye Tracking | Andrew Schall
  • 9:45am – Eye Tracking Visual Search Patterns | Dr. Soussan Djamasbi & Dr. Adrienne Hall-Phillips
  • 10:15am – Eye Tracking with Usability Testing | Erica Olmsted-Hawala
  • 10:45am – Physiological Response Measurements: Coupling Eye Tracking with EEG, EDA and Pupil Dilation | Sabrina Duda
  • 11:30am – Lunch
  • 12:30Pm – Eye Tracking the UX of Forms and Surveys | Dr. Jennifer Romano Bergstrom
  • 1:00Pm – Eye Tracking to Understand Information Architecture and Web Navigation | Andrew Schall
  • 1:30Pm – Eye Tracking how Users Interact with Web Content | Ian Everdell
  • 2:00Pm – Eye Tracking the UX of E-Commerce Websites | Wilkey Wong & Mike Bartels
  • 2:45Pm – Eye Tracking the Mobile Experience | Dr. Jibo He & Dr. Barbara Chaparro
  • 3:15Pm – Eye Tracking the Gaming Experience | Dr. Veronica Zammitto
  • 4:00Pm – Afternoon Break (Beverages & Snacks)
  • 4:15Pm – Eye Tracking with Older Users | Dr. Jennifer Romano Bergstrom
  • 4:45Pm – Eye Tracking with Low Literacy Users | Angela Colter & Dr. Kathryn Summers
  • 5:30Pm – Discussion: The Future of Eye Tracking & User Experience

Check out the session descriptions and speaker credentials at http://eyetrackingux2014.busyconf.com/schedule. Don’t forget to enter code RUX when you register!

UX Conference Opps and April Event Follow-up

Posted: May 15, 2014 | Author: | Filed under: conferences, events, sponsors | Tags: | Comments Off on UX Conference Opps and April Event Follow-up

ModevUX 2014

With ModevUX starting this upcoming Monday, you have only a few days left to take advantage of RichmondUX’s 25% registration discount. It’s looking like it’ll be a great event, and we hope to see you there! Our promo code is UX14RUX.

Giant Confererence

Fellow RUXster (and planning committee member) Bogdan Stanciu has a ticket for the upcoming conference in Charleston that he cannot use. As it was purchased early, it is available for $200 less than the current price. The conference runs June 11-14 and looks like another great event. Take a look and reply or DM him at @bog_dan if you are interested in going.

UserFocus 2014

Our friends at UXPA D.C. are ramping up for this fall’s UserFocus conference, and there are lots of opportunities to get involved already:

  • The call for proposal submissions is open but closes soon (June 1st), and they are seeking proposals from both new and experienced UX practitioners.
  • Every conference requires the help of volunteers, and UserFocus is no exception. If you’d like access behind the scenes and a chance to give back to the community, consider volunteering to review submissions or to help out at the conference itself.
  • Last but not least, early registration is now open!

All details are available here: https://userfocus.busyconf.com/bookings/new

Follow-up to April’s Meetup

Whether you were able to attend last month’s presentation, Eye-tracking and the User Experience: What You Need to Know, featuring Jen Romano Bergstrom, we wanted to follow up with a few details:

– The RUX Planning Committee

April Event Update / Perks / Jobs Page

Posted: April 6, 2014 | Author: | Filed under: conferences, events, general, jobs, sponsors | Tags: | Comments Off on April Event Update / Perks / Jobs Page

Those of you already signed up to attend this month’s event, “Eye-Tracking the User Experience of Mobile,” with Jennifer Romano Bergstrom are already in for a treat, but we wanted to let everyone know that there will be some great door-prizes. For those who attend, we will be giving away the following:

For those who haven’t stopped noticed the additions to our meetup site, RichmondUX has taken on a new sponsor (Loop11, offering a free usability test for RUX members) and members receive discounts for both bmoresponsive (May 9th, Baltimore, code RICHMONDUX) and ModevUX (use code UX14RUX). Check out our sponsorship page for these and other perks as they become available.

Last, but not least, we have added a jobs page to our site at richmondux.com. Currently, we are showing jobs from Capital One, Carmax, the Federal Reserve, ICF Interactive, and WillowTree.

2014 is shaping up to be a great year for UX in Richmond. Please don’t hesitate to contact us with any questions, ideas, or feedback.

The RUX Planning Committee

RUX April – Eye Tracking the User Experience of Mobile: What You Need to Know

Posted: March 28, 2014 | Author: | Filed under: events, presentations, tools & methods | Tags: , , | Comments Off on RUX April – Eye Tracking the User Experience of Mobile: What You Need to Know

Eyetracking_header

Wednesday, April 30, 2014, 6 PM to 7:30 PM

CapTech Consulting, 7100 Forest Ave, Suite 204, Richmond, VA (map)

It is important for mobile app and website designers to test their products with typical end users to ensure the products work as intended and that an optimal user experience (UX) is provided. What many designers do not know is that getting user feedback, including understanding what users look at while using a product, is not as difficult as it once was. Modern technology has made this technique quite simple and affordable.

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