On September 24th, RichmondUX is excited to welcome Colleen Jones, author of Clout: The Art & Science of Influential Web Content, to Richmond! The venue is the Capital Ale House at Innsbrook, and will be a bit more social and casual in nature. Come ready to meet folks and network, before and after Colleen’s presentation!
Today, business is digital. That makes content critical. A new report from IBM finds CMOs now plan to spend more on content than on advertising (Marketing is a (Buyer) Journey, Not a Destination). Content also is the substance of the user experience for digital products and channels.
So, you might have enjoyed some success with implementing a content strategy for a single product, channel, or marketing campaign. Now, imagine repeating that success. How do you make your content strategy scale across products, brands, channels, markets and more?
It’s a question that often brings up many, many, MANY more questions for midsize and enterprise organizations. This session will help you answer them with 3 useful principles to scale your content strategy.
4:30-5:00 – Networking & Announcements
5:00-5:45 – Featured Speaker
5:45-6:00 – Q&A
6:00-6:30 – Socialize/Network/Exchange Social Media Profiles
With nearly 20 years of experience, Colleen (@leenjones) has led strategic initiatives for Fortune 50 companies, government agencies, and boutique brands. She regularly consults with executives to improve their strategy and processes for content and has reached thousands more people through the cornerstone content book, Clout. Colleen also cofounded our content evaluation platform, ContentWRX and is the publisher of Content Science Review.
Over the course of her career, Colleen has held leadership roles at the Centers for Disease Control & Prevention (CDC) and Cingular Wireless (now AT&T). At Cingular Wireless, she won several executive awards for leading an interdisciplinary team to improve the customer experience across channels including web, IVR, mobile, and point-of-sale applications.
With an M.A. in technical communication from James Madison University, Colleen is an active member of American MENSA, American Marketing Association, International Association of Business Communicators, and the Association of Computing Machinery. She also founded Atlanta Content Strategy and is a past chair of the executive board for the Atlanta chapter of the Association for Computing Machinery SIG on computer-human interaction.
Rosenfeld Media and Environments for Humans bring together some of the Web’s most notable experts for an all-new, one-day-only online conference, the UX Futures Summit 2014! You may have already seen the announcement and been preparing to watch alone at your desk, but why not join your Richmond UX colleagues and watch the all-day conference together?
After a month of amazing nearby opportunities for UX professional development, RUX is proud to be hosting the Summit viewing at Gather RVA on November 5th. We will meet at Gather’s co-working space in the main conference room starting at 9am, with coffee and refreshments. From 10-1, we will watch the morning sessions together, with a lunch break from 1-2.
10am Andy Polaine: Design to the Power of Ten
11am Abby Covert: A World Made of Information
12pm Steve Krug: What if it turns out Steve Jobs wasn’t an alien?
1pm Lunch break
2pm Nathan Shedroff: Interaction Design Lessons Literally From the Future
3pm Margot Bloomstein: Democratized Publishing: Expanding our Expectations of ‘Everyone’
4pm Jesse James Garrett: UX: The First 50 Years
After the last session we will be raffling off some terrific UX-related prizes, including the Grand Prize: the entire Rosenfeld UX library in digital format to one lucky winner!
Your cost to join us at Gather: just $20. On your own, this event would cost $179—with no discussions, door prizes, or networking. To attend an event of this caliber outside Richmond would be an even great investment of time and money. Only a few seats remain…
Thank you to our event sponsors: Snagajob, CarMax, and CapTech!
Friday, August 8, 11:00 AM
4851 Lake Brook Dr.
Glen Allen, VA 23060
Join other Axure users for a virtual conference hosted by Snagajob. AxureWorld 2014 will be screened live, with speakers from around the globe. Why watch this alone at your desk when you can network with other design pros at the same time? This year’s program promises to have something for everyone.
Adaptive Views and RWD
– Presenter: Jim Hobart (USA)
Data-Driven Prototypes and the Repeater
– Presenter: Shira Luk-Zilberman (Israel)
Advanced Interactions: “Alan’s Psychedelic Widget – Re-Using Cases
– Presenter: Ritch Macefield (UK)
Integrating Visual Design with the Prototype
– Presenter: Maria Bolivar (USA)
Gathering Feedback from Stakeholders
– Presenter, Session 1: Péter W. Szabó (Romania)
– Presenter, Session 2: TBD
Mark Hurst is coming to RVA. Tuesday, July 15th at 10:00 AM Mark will be speaking at Snagajob HQ about his new book “Customers Included.“Posted: July 8, 2014
In this talk, customer experience pioneer Mark Hurst draws upon real-world examples to explore the critical need of taking a ‘customers included’ approach when developing a product or service.
Whether it’s designing a new water pump in Malawi or configuring shelves in Walmart, Hurst lays out three essential rules for success: 1. Observe customers directly; 2. Discover key unmet needs; and 3. Build consensus.
ABOUT MARK HURST
Mark Hurst, founder and president of Creative Good, has spent his career writing and speaking about how organizations and individuals can create better customer experiences. Recently, he co-authored Customers Included, a book about strategy and customer experience.
In 2003 Hurst founded the Gel Conference, which annually spotlights people and projects that create some good experience (and has featured the first stage presentations for Wikipedia, Marissa Mayer, Ze Frank, Khan Academy, and others).
Mark began his Internet career as a graduate researcher at the MIT Media Lab, then worked with Seth Godin at Yoyodyne, which was later sold to Yahoo. He holds bachelor’s and master’s degrees in computer science from MIT.