August RUX meeting- Lean UX presented by Jeff Gothelf

Please join the Richmond User Experience group for a special presentation by Jeff Gothelf, Director if User Experience at

Lean UX: Getting Out of the Deliverables Business

Traditionally User Experience Design has been a deliverables practice. Wireframes, sitemaps, flow diagrams, content inventories, taxonomies and “The Spec” defined the practice of UX Designers (IxD, UX Design, whatever, etc). While this work has helped define what UX Designers do and the value our work brings to the business, it has also put us in the deliverables business – measured and compensated for the depth and breadth of our deliverables (instead of the quality and success of the experiences we design). Enter Lean UX. Inspired by Lean Product and Agile development theories, Lean UX is the practice of bringing the true nature of our work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed. This talk will explore how Lean UX manifests in terms of process, communication, documentation and team interaction. In addition, we’ll take a look at how this philosophical shift can take root in any environment from large corporation to interactive agencies to startups.

Jeff Gothelf is a user experience designer based in metro NYC. He has spent his career designing engaging experiences for clients big and small. He is currently the Director of User Experience at where he helps executive jobseekers and recruiters make meaningful connections with each other. Previously Jeff helped shape the designs of AOL, Webtrends and Fidelity. Jeff publishes his thoughts on his blog ( and on Twitter as @jboogie.

Where: Snagajob
4880 Cox Road, Ste 200
Glen Allen, VA 23059

When: Wednesday, August 31
6-8pm, doors open at 5:30

This guest speaker is generously sponsored by Regular Joe Consulting. Refreshments will be provided!

We’re expecting a large turnout, so please rsvp to by Monday, August 29. Hope to see you there!