AxureWorld 2014

Friday, August 8, 11:00 AM
4851 Lake Brook Dr.
Glen Allen, VA 23060

Join other Axure users for a virtual conference hosted by Snagajob. AxureWorld 2014 will be screened live, with speakers from around the globe. Why watch this alone at your desk when you can network with other design pros at the same time? This year’s program promises to have something for everyone.


Adaptive Views and RWD
– Presenter: Jim Hobart (USA)

Data-Driven Prototypes and the Repeater
– Presenter: Shira Luk-Zilberman (Israel)

Advanced Interactions: “Alan’s Psychedelic Widget – Re-Using Cases
– Presenter: Ritch Macefield (UK)

Integrating Visual Design with the Prototype
– Presenter: Maria Bolivar (USA)

Gathering Feedback from Stakeholders
– Presenter, Session 1: Péter W. Szabó (Romania)
– Presenter, Session 2: TBD

2011 in review on

The stats helper monkeys prepared a 2011 annual report for this blog.

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 1,800 times in 2011. If it were a cable car, it would take about 30 trips to carry that many people.

Click here to see the complete report.

October RUX meeting details!

Destroying the Box: Experience Design Inspiration from Frank Lloyd Wright

“When we said we wanted a house at Bear Creek,” client Lillian Kaufmann said to Frank Lloyd Wright, “we didn’t imagine you would build it ON the creek!”
To which Wright replied, “In time you’d grow tired of the sight of creek…but you’ll never grow tired of the sound.”
And he was right. Fallingwater stands as the most recognized house in architecture. yet it’s not just a landmark…it was a home. The Kaufmanns’ loved it.
Similarly, owners of other Wright-designed buildings may have struggled with the architect, the implementation may have had flaws, the builders and other constructors may have gone behind Wright’s back to fix perceived design flaws… but they all loved the buildings. The architect’s vision remains inspiration to this day.
This presentation looks at three Wright landmarks— Fallingwater in Ohiopyle, the Pope-Leighy house in Alexandria, and Taliesin West in Phoenix— and the experience architecture inspiration they hold for experience designers.
I also believe that, through Wright’s examples, we can learn elements that take our approaches to experience architecture to newly useful and inspiring levels for our clients and the users of our work.
During this presentation, we’ll take a look at pictures and principles from these three sites. We will explore analogs to our practice through these elements:
• Context: How does the site selection integrate with user needs and desires?
• Clients: What do Wright’s relationships with his clients teach us? Where did he innovate, and where did he fail?
• Connection: How does the architect connect the lives of the clients with the results of the design? Expect an interactive, question-and-answer format. And lots of pictures.

Presented by Joe Sokohl of Regular Joe Consulting

When: Wednesday, October 26, 6-8pm

Where: Snagajob
4880 Cox Rd, Ste 200
Glen Allen, VA 23060

Hope to see you there!

RUX September: Sophisticated Web Design

Join us as Wren Lanier gives us a sneak peek of her edUi Conference presentation, Sophisticated Web Design:

What makes a great design better than a good design? How do award-winning sites achieve the polish that sets them apart? This session will review a variety of visual design practices that elevate sites beyond the ordinary. You will leave armed with tools to delight users with a sophisticated style and better user experience on every site that you build.

Wednesday, September 28 · 6:00pm – 9:00pm
INM United
201 West Broad Street
Richmond, VA 23220

August RUX meeting- Lean UX presented by Jeff Gothelf

Please join the Richmond User Experience group for a special presentation by Jeff Gothelf, Director if User Experience at

Lean UX: Getting Out of the Deliverables Business

Traditionally User Experience Design has been a deliverables practice. Wireframes, sitemaps, flow diagrams, content inventories, taxonomies and “The Spec” defined the practice of UX Designers (IxD, UX Design, whatever, etc). While this work has helped define what UX Designers do and the value our work brings to the business, it has also put us in the deliverables business – measured and compensated for the depth and breadth of our deliverables (instead of the quality and success of the experiences we design). Enter Lean UX. Inspired by Lean Product and Agile development theories, Lean UX is the practice of bringing the true nature of our work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed. This talk will explore how Lean UX manifests in terms of process, communication, documentation and team interaction. In addition, we’ll take a look at how this philosophical shift can take root in any environment from large corporation to interactive agencies to startups.

Jeff Gothelf is a user experience designer based in metro NYC. He has spent his career designing engaging experiences for clients big and small. He is currently the Director of User Experience at where he helps executive jobseekers and recruiters make meaningful connections with each other. Previously Jeff helped shape the designs of AOL, Webtrends and Fidelity. Jeff publishes his thoughts on his blog ( and on Twitter as @jboogie.

Where: Snagajob
4880 Cox Road, Ste 200
Glen Allen, VA 23059

When: Wednesday, August 31
6-8pm, doors open at 5:30

This guest speaker is generously sponsored by Regular Joe Consulting. Refreshments will be provided!

We’re expecting a large turnout, so please rsvp to by Monday, August 29. Hope to see you there!

Capital One’s Digital Customer Experience Team is Hiring

From Molly Wenzler at C1:

Capital One is growing its digital practice and has many opportunities available – all roles and levels. If you or anyone you know is interested in learning more, contact me at

June RUX meeting- happy hour!

Come join your fellow RUX members for some drinks and fellowship! We’ll be talking about upcoming meetings and looking for ideas, so we’d love your input!

When: Wednesday, June 30

Where: Xtra’s Cafe
3322 B W. Cary St
Richmond, VA 23221

Everyone is welcome!

May RUX Meeting

Just Do It! How Making Something Every Day Will Make You a Better Designer

In June 2007, designer Noah Scalin decided he would make a skull out of orange paper. This simple creative act turned out to be the first step in a long journey of discovery and craftsmanship. Noah made a skull every day for a full year. Every day. And then kept going.

In this talk, Noah will describe the process, commitment, discipline and joy of making a something every day. This engaging and inspiring presentation is filled with practical lessons that designers at all levels can apply to their own life and work.

After the presentation:

  • Q&A
  • Buy a copy of Noah’s book, 365: A Daily Creativity Journal: Make Something Every Day and Change Your Life!

Richmond User Experience (RUX) hosts informal monthly meetings to help local designers network and facilitate discussions. Recent topics have included: UX conference recaps, design critique, prototyping, Agile/UX, personas, and book discussions. Meetings are free and open to practitioners at all levels.


Wednesday, May 25, 2011

6:00 p.m. – 8:00 p.m.


Affinion Loyalty Group

7814 Carousel Lane
Richmond, VA

(Near the intersection of Parham and Broad)



[JOB] Information Architect / User Experience Professional

Genworth here in Richmond has a fabulous opening for a senior UXer. To find and apply,

Go to
in the Requisition field, type

Here are the details:

Information architect / usability specialist

Work in a dynamic, agile environment with a team of Web specialists to create easy to use Web sites and Web-based tools. The ideal candidate will have collaborated with marketing professionals, business owners, end users / customers and technology teams.


  • Meet with business owners to determine user goals that will drive Web sites and Web-based tools.
  • Translate marketing objectives into user-centered goals.
  • Develop personas, user stories, content maps, and wireframes to drive a user-centered experience.
  • Work closely, collaboratively, and iteratively with all members of a Web user experience team, including Web copywriters, interactive designers, Web developers, and testing teams.
  • Conduct usability audits on proposed and existing Web sites and Web-based tools.
  • Participate in usability research, including writing test plans, recruiting participants, moderating / observing studies, and summarizing study results.
  • Provide usability feedback on banner advertisements and promotional imagery.
  • Assist in translating Web metrics into user behavior, particularly in determining solutions to potential user experience issues.

Required Skills and Experience

  • 5+ years of direct experience doing work on Web usability and Web information architecture in an agency or corporate environment.
  • Wireframing via tools such as Microsoft Visio or Omnigraffle.
  • Experience with Web design, development, and/or testing. This may be direct experience, or indirect experience via working with a larger team.
  • Strong Project Management skills with the ability to lead a multi-disciplined team in developing web solutions.
  • Familiarity with different Web technologies

Optional Skills and Experience

  • UX-oriented experience with mobile Web sites and/or apps, particularly in making desktop browser-based sites “mobile friendly.”
  • Market research experience such as surveys, persona interviews, and focus groups.
  • Hands-on Web design and/or development experience.

UX Books–and Such a Deal!

We’ve had great support from the fine folks at Rosenfeld Media almost since the beginning of RUX. Their books focus on specific aspects of user experience thought and design.

So, we’re glad to share their latest press release, outlining a stupendous deal, just in time for the holidays:

Rosenfeld Media: 40% off everything through January 1

If you’ve been hankering for one of our books or webinars, 40% off is a great deal.

And if you’ve been furtively desirous of our entire collection, it’s an insanely great deal. That’s because we’ve just made the seven-book Rosenfeld Media Library available as a package, itself at a large discount. When you add the two discounts, the paperback+digitals price goes from $199.00 to $119.40 (that works out to $17.06 for each book in five formats, including a lovely paperback). The digitals-only price goes from $99.00 to $59.40 (or $8.49 per book for four digital formats, including ePub and MOBI).

To take advantage of this great deal, enter code HOLIDAY40 at checkout. This offer ends on New Year’s Day.

And speaking of the holidays, your friends at Rosenfeld Media wish you a great one!