WIAD 2016: RVA—It’s going to be one for the books

WIAD-Meetup2

The first World IA Day: RVA is less than a week away, and we still have tickets available! We are thrilled to have four great speakers lined up for you, along with a full day of discussions, sharing, and networking. To make things even better, we will be providing great software and book giveaways and raffling off some terrific door prizes to those in attendance (you must be present to win). Take a look!

All attendees will receive:

  • 3 months of access to myBalsamiq
  • 3-month full license for InVision
  • 2-month full license for Proto.io
  • 48-hour access to any seminar in the UIE library
  • One free digital copy of the newest edition of the Polar Bear book, along with a 40% off coupon toward purchase of a physical copy

All Attendees will have a chance to win:

Tickets are free, but please cancel your registration if you find you are unable to attend. We will be providing lunch, and we’d like to have an accurate a head count as possible.

We look forward to seeing you there!

Eventbrite - World IA Day 2016: RVA

Thank you to our local sponsors!

sponsors-WIAD2016b

 


Inaugural World IA Day: RVA – 2.20.16

On Saturday Feb. 20, 2016, RichmondUX will be producing Richmond’s first World IA Day: RVA! We are planning a full day of discussion, learning, sharing, and networking.

WIAD-Meetup

Our world is full of information, and more of us than you may realize are involved with making decisions about the structure, placement, relationships between, and characteristics of information. Whether we are using the latest mobile app, watching the local news or navigating our way through the post office or grocery store, information is all around us.

Because of the ubiquitous nature of information, information architecture is not just practiced by specialists. If you work in any of the following domains, you’ll be right at home here: user experience (UX), user interface (UI) design, web or mobile design, product design and management, data visualization, content strategy, library science, customer experience, and even service design.

In short: if you analyze, synthesize, or organize information, content, or data—or if you just want to learn more about information archtecture— we would love you to see you there! Please visit the WIAD:RVA event page for details on speakers and schedule and to get your tickets. Please note: Attendance is free, but Eventbrite registration in advance is REQUIRED.

Thank you to our local sponsors for making this event possible! Please check them out.

sponsors-WIAD2016b


RUX September – The 3 Es of a Scalable Content Strategy

3esjoneseb

On September 24th, RichmondUX is excited to welcome Colleen Jones, author of Clout: The Art & Science of Influential Web Content, to Richmond! The venue is the Capital Ale House at Innsbrook, and will be a bit more social and casual in nature. Come ready to meet folks and network, before and after Colleen’s presentation!

Abstract
Today, business is digital. That makes content critical. A new report from IBM finds CMOs now plan to spend more on content than on advertising (Marketing is a (Buyer) Journey, Not a Destination). Content also is the substance of the user experience for digital products and channels.

So, you might have enjoyed some success with implementing a content strategy for a single product, channel, or marketing campaign. Now, imagine repeating that success. How do you make your content strategy scale across products, brands, channels, markets and more?

It’s a question that often brings up many, many, MANY more questions for midsize and enterprise organizations. This session will help you answer them with 3 useful principles to scale your content strategy.

Agenda
4:30-5:00 – Networking & Announcements
5:00-5:45 – Featured Speaker
5:45-6:00 – Q&A
6:00-6:30 – Socialize/Network/Exchange Social Media Profiles

Gaurav Gupta

About Colleen
With nearly 20 years of experience, Colleen (@leenjones) has led strategic initiatives for Fortune 50 companies, government agencies, and boutique brands. She regularly consults with executives to improve their strategy and processes for content and has reached thousands more people through the cornerstone content book, Clout. Colleen also cofounded our content evaluation platform, ContentWRX and is the publisher of Content Science Review.

Over the course of her career, Colleen has held leadership roles at the Centers for Disease Control & Prevention (CDC) and Cingular Wireless (now AT&T). At Cingular Wireless, she won several executive awards for leading an interdisciplinary team to improve the customer experience across channels including web, IVR, mobile, and point-of-sale applications.

With an M.A. in technical communication from James Madison University, Colleen is an active member of American MENSA, American Marketing Association, International Association of Business Communicators, and the Association of Computing Machinery. She also founded Atlanta Content Strategy and is a past chair of the executive board for the Atlanta chapter of the Association for Computing Machinery SIG on computer-human interaction.

 


RUX June—Designers & Content Creators: Make Love, Not War


Note: Eventbrite registration is required for this event.

On June 17th, RichmondUX and RVA Content Strategy are proud to welcome Christine Cawthorne and Jon Kohrs to Richmond to reprise their SXSW 2015 talk about resolving the conflicts that often affect the relationships between content creators and designers.

Tickets are $7 through June 2nd and $10 thereafteravailable via Eventbrite. (Tickets will be $15 at the door.)

Abstract

The tension between designers and copywriters is at all-time high. Both designers of information, they need to get off their high horses, put their egos to one side and talk to each other. Users come to websites to get information, not to look at design, so content needs to be high up in the priority of a web build. Writers and designers both want to control the show, but if they start with UX in mind, the end result is much better for users.

This ‘marriage therapy’ session, based on cognitive behavioral techniques, will showcase how you can resolve the conflicts you’ve experienced – whether you are a Mr. Content or a Mrs. Designer. We’ll interactively assess the problems we face and work to resolve the arguments. We’ll find a way to build digital experiences together that are right for the user and – ultimately – the marriage too.

Date: Wednesday, June 17th, 2015 from 4:00 PM to 6:00 PM

Location: The Depot (VCU), 814 W Broad Street, Richmond

Schedule

  • 4:00-4:30pm – Networking
  • 4:30-5:15 – Featured Speakers
  • 5:15-5:30 – Q&A
  • 5:30-6:00 – Socialize/Networking

Who should attend? Anybody who researches, manages, designs, or builds user experiences and anybody who plans, creates, and edits content for these experiences. Whether you are a member of Team Content or Team Design, please join us for this lively debate conversation. Get your ticket today. Get your ticket today.

christineAbout Christine
Christine is an online copywriter with a background in journalism at the BBC. Having worked as a homepage editor for Yahoo, AOL and BT, she has translated this experience into writing content and managing social media accounts for brands including Pizza Hut, Paul Smith, Nokia, Boots and many smaller companies. Christine is currently working on the GOV.UK project, training people in government departments and agencies about user needs and how to write for the web. She combines her passion for stories with a keen interest in how people actually use and consume content on the web. Christine also teaches students at the University of Sheffield and the University of Derby, helping educate the storytellers of tomorrow.

JonAbout Jon
Jon is the UX director at a national government agency and owner of Fresh Eggs, a UX consultancy in Kansas City. On the side, Jon and his wife raise two kids and are pursuing raising a social startup, Stand Up For Good. Jon grew up on a small farm in rural Kansas and built his first website at age 10 using Paintbrush and Notepad. Since graduating from Kansas State University, he has been responsible for a broad range of UIs over the last decade, leading teams and strategy to deliver better experiences inside the government and for nonprofit activities. He is passionate about connecting the dots and finding unique patterns to solve problems, especially those that bring about meaningful social change. He uses analogies in nearly everything he does and blogs about them at http://justinthemiddle.com.

Sponsors

CapTech 250w     SingleStone-Full Color Logo 250w


RUX April: Content First Design w/Stephanie Hay

Content First Design On April 29, RichmondUX—along with RVA Content Strategy—is proud to welcome Stephanie Hay, Instructor of “Writing for Web and Mobile: a Lean Approach,” to Richmond to talk about Content-First Design. Registration is free but required, and closes at 4 PM on April 28. Reserve your seat via Eventbrite.

We spend a lot of time trying to solve communication problems through design. We design first, write later, and end up iterating endlessly, only to start the process over again — design first, words last. What would happen if we wrote the words first—agnostic of technology or channel—and then designed an experience to bring those words to life? That’s what Steph Hay and her content strategy team are doing at Capital One. She’ll show us content-first techniques—like content prototypes, language boards, and conversation maps—that result in faster learning, fewer iterations, a more cohesive voice and tone, and higher engagement.

Date: Wednesday, April 29, 2015 from 5:00 PM to 7:00 PM (EST) Location: Capital One Town Center, 15075 Capital One Drive, Room C1, Richmond Schedule

  • 5:00-5:30pm – Networking
  • 5:30-6:15 – Steph’s presentation
  • 6:15-6:30 – Q&A
  • 6:30-7:00 – Socialize/Networking

How do I get tickets? This event is free to attend, but we have limited seating available. RSVPs on our Meetup site will not guarantee you a seat. Please register using Eventbrite to save your place. Who should attend? Anybody who researches, manages, designs, or builds user experiences, especially if you think about creating interaction architecture or writing for digital. OK, so who is Steph? Steph Hay is a pioneer of content-first design and Lean Content testing, two low-risk methods for proving traction before building a product. She leads Capital One’s Content Strategy team, which designs experiences “to deliver the right message to the right person at the right time,” and she also runs their weekly design shares (across 11 locations and 150 design team members). Steph’s a two-time startup founder, former consultant (working with Ben & Jerry’s and Coldwell Banker), international speaker, and mentor (500 Startups, The Lean Startup Conference, and CV Labs). Ask her anytime about Ohio, CrossFit, or ramen noodles—three things she loves. Thank you to our sponsor!: Capital One capitalone


RUX Related Event: RVA Content Strategy Hosts NBC’s Caroline Engle

After the success of last month’s event with Facebook’s Jon Colman, RVA Content Strategy is hosting another Google Hangout at 804RVA. On April 1st, Caroline Engle will discuss her work on NBC’s Sochi 2014 “second screen” app, Primetime Companion. From the RVA Content Strategy Meetup page:

Primetime Companion Second Screen app

An increasing trend in content strategy is the idea of creating distinct mobile experiences to complement TV shows, movies and live events. This “second screen” is exploding in popularity. Joining us this month via Google+ is Caroline Engle, producer of the Primetime Companion feature for NBC for the 2014 Sochi Olympics.

The Primetime Companion was a feature that lived within the NBC Olympics Highlights and Results application. The feature offered engaging, complementary and interactive content that tied directly to the primetime shows as part of the second screen experience. Typically 200-250 pieces of content were produced for each show and released to the app at approximately the moment it was relevant to viewers. From the hours of 7p-12p, the app defaulted to the Primetime Companion.

Caroline Engle

Caroline Engle produced the Primetime Companion feature for NBC for the 2014 Sochi Olympics. She was previously an employee of the CBS television series “Person of Interest” in New York as well as The Golf Channel in Orlando. Caroline graduated from the University of North Carolina at Chapel Hill in 2013 with a bachelor’s degree in communication studies and a focus in media studies and production. She is also proud to be a Virginia native, having grown up in McLean.

Date/Time: Tuesday, April 1, 2014, 6:30 to 8:00 PM
Location: 804RVA, 1657 West Broad Street, Richmond, VA (map)

As for our next RUX hosted event, save-the-date now for “Eye Tracking in User Experience Design” with Jennifer Romano Bergstrom, PhD on April 30th. More details soon…


RUX Related Event: AIGA Richmond hosts Ethan Marcotte next month

EthanMarcotte-AIGAevent

Our friends at AIGA Richmond are hosting Ethan Marcotte for a discussion on the ever-shifting landscape of the Web and creating adaptive experiences to reach audiences wherever they are.

The Map & The Territory

When we create for the web, we participate in a kind of public art. We code, we design, we build for an audience, shaping digital experiences that provide a service, or that create joy, or that simply connect readers with words written half a world away. But in this session we’ll revisit what we’ve learned about responsive design, and ensure our content, not just our design, is readily accessible to them wherever and whenever they are. In doing so, we’ll look at some ways in which our audience reshapes the way we think about our medium, and see where they might be leading us—and the web—next.

Date/Time: Wednesday, March 26, 2014, 6:30 to 8:00 PM
Location: Grace Street Theater, 934 W Grace Street, Richmond, VA 23220 (map)
Tickets (via Eventbrite): AIGA Members – $15, Non-Members – $20, Students – $10