October RUX meeting- Cookin’ Personas

Cookin’ Personas: Improvising a Successful Recipe

Join us Wednesday, October 27 at 6pm for this fun and informative session on how to make your personas better!

When: Wednesday, October 27 from 6-7:30pm

Where: Ironworks Consulting, 10900 Nuckols Road, Ste 400, Glen Allen (please note- this is the NEW Ironworks office, not the old location on Cox Road)

Who: UX designers and researchers for web at all experience levels

Project managers

Web designers


Presentation Overview:

Creating personas is like making a meal for a crowd. The UX researcher must discern the organization’s overall appetite for understanding users, the project’s nutrition needs, and the team’s willingness to try something new (some developers are picky eaters). Finding good recipes and fresh ingredients come next. Cooking takes time, but shouldn’t take too long. Presentation is important. The goal is to serve up personas that are meaningful, authentic and helpful. They should also be nutritious and tasty.

Tom Illmensee, information architect at SnagAJob.com, will describe a personas process used at his company. The talk provides practical advice and shares hard lessons learned on interviewing users, data analysis, synthesis and storytelling. Following the format of TV cooking shows, the presenter will demonstrate the full personas process with handouts and photos.

By the end of this session you’ll have a tested recipe you can use to create a new process or compare with your own personas methods.

Presentation will begin promptly at 6pm- we look forward to seeing you there!

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