RUX April – Eye Tracking the User Experience of Mobile: What You Need to Know


Wednesday, April 30, 2014, 6 PM to 7:30 PM

CapTech Consulting, 7100 Forest Ave, Suite 204, Richmond, VA (map)

It is important for mobile app and website designers to test their products with typical end users to ensure the products work as intended and that an optimal user experience (UX) is provided. What many designers do not know is that getting user feedback, including understanding what users look at while using a product, is not as difficult as it once was. Modern technology has made this technique quite simple and affordable.

User experience testing with typical end users can be conducted in many ways, including remotely, in-the-field, and in-the-lab. A benefit of in-lab testing is the ability to conduct eye tracking to assess elements of the product that are engaging or that are ignored. In this talk, you will learn about modern eye tracking and the basic things you need to know to understand your users. We will discuss common issues that we frequently discover and ways to prevent these common mistakes in your designs. Attendees will gain introductory level knowledge on user experience testing and learn about the benefits of conducting user research throughout development.

About Our Presenter, Jennifer Romano Bergstrom, Ph.D.

JenBergstrom-headshotAt Fors Marsh Group, Jennifer is the UX Project Leader and specializes in experimental design, quantitative analysis and usability for older users. She frequently leads a variety of user experience studies, including low- medium- and high-fidelity studies with eye tracking on desktop, mobile and paper. Prior to joining Fors Marsh Group, Jen studied age-related differences in Internet performance at the US Census Bureau where she conducted numerous usability studies, many including eye-tracking analyses.

Jennifer has presented research at numerous national and international conferences and publishes in peer-reviewed journals. Jennifer also co-authored a book entitled ‘Eye Tracking in User Experience Design,’ which will be published this spring. Jennifer teaches UX courses for government agencies and academia, and is the Director of Marketing and Communications for the User Experience Professionals Association (UXPA). Jennifer received a Ph.D. and M.A. in Applied/Experimental Psychology from The Catholic University of America and a B.A. in Psychology from Central Connecticut State University.

Please RSVP via our Meetup page for this event.

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