On October 28th, RichmondUX will be hosting and moderating a panel discussion on User Research. In addition to local UX and CX professionals from CarMax, CapitalOne, CapTech Consulting, and Singlestone Consulting, Richmond UX is proud to welcome Service Design expert Rebecca Horton to Richmond for our discussion.
Note: Eventbrite registration is required for this event. Earlybird tickets are $5; General Admission is $7 after October 25th; and tickets will be $10 at the door. Student tickets are free (valid student ID required).
Given that User Centered Design seems to be common wisdom—if not always common practice—what is the state of user research and where is it heading? As early as 2011, Forrester Research has been touting the “Age of the Customer,” and has been entreating businesses to focus on the “Customer Experience.” But well before CEOs and CMOs were reading about user research in industry publications and attending CX conferences, UX practitioners were busy in the trenches observing, surveying, and working with users to understand their needs. During the discussion, we’ll dig into questions like:
- Who owns (or should own) user research in the organization?
- Is there such a thing as a UX process without user research?
- How much research is enough?
- What are the differences between market research and user research?
- What user research methods provide the most bang for the buck?
We’ll leave plenty of time for audience questions, so come prepared!
4:30-5:00 – Networking & Announcements
5:00-5:45 – Panel Discussion
5:45-6:00 – Q&A
The Depot (VCU)
814 W Broad St
Richmond, VA 23220
We are proud to be a strategic partner for The Eye Tracking in UX Design Conference, taking place on October 16 in Washington DC. Leading experts in eye tracking will discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. They will explore recent advances in the technology, which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience will be discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users.
If you’re interested in attending, we have a special discount code for our members! Please use code RUX when registering to get 25% off! Hope to see you there! Follow #ETUX2014 on Twitter for updates and live tweets from the conference!
- 9:15am – Intro to Eye Tracking | Andrew Schall
- 9:45am – Eye Tracking Visual Search Patterns | Dr. Soussan Djamasbi & Dr. Adrienne Hall-Phillips
- 10:15am – Eye Tracking with Usability Testing | Erica Olmsted-Hawala
- 10:45am – Physiological Response Measurements: Coupling Eye Tracking with EEG, EDA and Pupil Dilation | Sabrina Duda
- 11:30am – Lunch
- 12:30Pm – Eye Tracking the UX of Forms and Surveys | Dr. Jennifer Romano Bergstrom
- 1:00Pm – Eye Tracking to Understand Information Architecture and Web Navigation | Andrew Schall
- 1:30Pm – Eye Tracking how Users Interact with Web Content | Ian Everdell
- 2:00Pm – Eye Tracking the UX of E-Commerce Websites | Wilkey Wong & Mike Bartels
- 2:45Pm – Eye Tracking the Mobile Experience | Dr. Jibo He & Dr. Barbara Chaparro
- 3:15Pm – Eye Tracking the Gaming Experience | Dr. Veronica Zammitto
- 4:00Pm – Afternoon Break (Beverages & Snacks)
- 4:15Pm – Eye Tracking with Older Users | Dr. Jennifer Romano Bergstrom
- 4:45Pm – Eye Tracking with Low Literacy Users | Angela Colter & Dr. Kathryn Summers
- 5:30Pm – Discussion: The Future of Eye Tracking & User Experience
Check out the session descriptions and speaker credentials at http://eyetrackingux2014.busyconf.com/schedule. Don’t forget to enter code RUX when you register!
With ModevUX starting this upcoming Monday, you have only a few days left to take advantage of RichmondUX’s 25% registration discount. It’s looking like it’ll be a great event, and we hope to see you there! Our promo code is UX14RUX.
Fellow RUXster (and planning committee member) Bogdan Stanciu has a ticket for the upcoming conference in Charleston that he cannot use. As it was purchased early, it is available for $200 less than the current price. The conference runs June 11-14 and looks like another great event. Take a look and reply or DM him at @bog_dan if you are interested in going.
Our friends at UXPA D.C. are ramping up for this fall’s UserFocus conference, and there are lots of opportunities to get involved already:
- The call for proposal submissions is open but closes soon (June 1st), and they are seeking proposals from both new and experienced UX practitioners.
- Every conference requires the help of volunteers, and UserFocus is no exception. If you’d like access behind the scenes and a chance to give back to the community, consider volunteering to review submissions or to help out at the conference itself.
- Last but not least, early registration is now open!
All details are available here: https://userfocus.busyconf.com/bookings/new
Follow-up to April’s Meetup
Whether you were able to attend last month’s presentation, Eye-tracking and the User Experience: What You Need to Know, featuring Jen Romano Bergstrom, we wanted to follow up with a few details:
- Jen’s book “Eye Tracking in User Experience Design” is available in both paperback and eBook formats from Amazon or direct from the publisher (for 25% less).
- Jen posted her presentation deck to Slideshare, including her presentation notes.
– The RUX Planning Committee
Those of you already signed up to attend this month’s event, “Eye-Tracking the User Experience of Mobile,” with Jennifer Romano Bergstrom are already in for a treat, but we wanted to let everyone know that there will be some great door-prizes. For those who attend, we will be giving away the following:
- Two (2) individual passes to ModevUX 2014, taking place May 19-20 in McLean, VA
- Two (2) copies of Jennifer’s upcoming book, “Eye-Tracking in User Experience Design“
- And maybe more… 🙂
For those who haven’t stopped noticed the additions to our meetup site, RichmondUX has taken on a new sponsor (Loop11, offering a free usability test for RUX members) and members receive discounts for both bmoresponsive (May 9th, Baltimore, code RICHMONDUX) and ModevUX (use code UX14RUX). Check out our sponsorship page for these and other perks as they become available.
Last, but not least, we have added a jobs page to our site at richmondux.com. Currently, we are showing jobs from Capital One, Carmax, the Federal Reserve, ICF Interactive, and WillowTree.
2014 is shaping up to be a great year for UX in Richmond. Please don’t hesitate to contact us with any questions, ideas, or feedback.
The RUX Planning Committee
Wednesday, April 30, 2014, 6 PM to 7:30 PM
CapTech Consulting, 7100 Forest Ave, Suite 204, Richmond, VA (map)
It is important for mobile app and website designers to test their products with typical end users to ensure the products work as intended and that an optimal user experience (UX) is provided. What many designers do not know is that getting user feedback, including understanding what users look at while using a product, is not as difficult as it once was. Modern technology has made this technique quite simple and affordable.