RUX January: Jeff Gothelf will be here in RVA [Co-Produced with AgileRichmond]Posted: December 9, 2014
After closing out 2014 with the terrific UX Futures conference, we are starting off 2015 with a bang! Our friends at ICF are hosting an all-day workshop with Jeff Gothelf in Fairfax, VA on January 8th. Since he’ll be relatively close by, we asked him if he’d be willing to come down 95 to speak with us the next day. To our delight, he agreed!
On January 9th, in partnership with AgileRichmond and hosted by Snagajob, RichmondUX is proud to host Jeff for his presentation: “Better product definition with Lean UX and Design Thinking.”
Requirements-driven product definition is a sure-fire way to get 100% of the wrong product launched. The assumptions that requirements are based on are usually not accurate enough to determine the exact solution those requirements dictate. Instead, teams should focus on creating a series of hypotheses that define potential solutions to their business problem and then work together to learn which of these hypotheses are keepers and which ideas to kill.
In Jeff’s case-study rich talk you will learn:
- What lean ux is and how it builds off design thinking
- How to de-risk your projects and ensure their greatest chance for success
- Why working from assumptions and hypotheses is far more successful than a strict set of requirements
Attendees will also receive a copy of Lean UX, the definitive guide to integrating UX design with Agile and Lean software development.
- 10:00-10:30 – Networking
- 10:30-11:15 – Jeff’s presentation
- 11:15-11:45 – Moderated Q&A
- 11:45-12:00 – Book signing
How do I get tickets?
Tickets are $20 each, through Dec. 31st, $25 through Jan. 8th, and will be $30 at the door. Purchase yours today, via EventBrite.
Who should attend?
Own Lean UX, The Lean Startup, or A Project Guide to UX Design? Be there. If you are interested in UX design or strategy, Agile/Scrum, Lean Startup, Product Management, and/or design thinking, you should be there as well.
OK, so who is Jeff?
Jeff Gothelf is Neo’s lean evangelist, spreading the gospel of great team collaboration, product innovation and evidence-based decision making. He is a speaker and thought leader on the future of user experience design, often teaching workshops or giving talks on building cultures that support teamwork and innovation. Jeff is passionate about advancing the principles that lie at the core of Neo, and often does so on a global scale.
Prior to joining Neo, Jeff lead the UX design teams at TheLadders and Web Trends. Earlier he worked with and lead small teams of software designers at AOL. He is the co-author (with Josh Seiden) of Lean UX: Applying Lean Principles to Improve User Experience.
Thank you to our sponsors!: CapitalOne, CapTech Consulting, Carmax, and Snagajob.