RUX February—The Story in the System: The Collision of Art & Science


RichmondUX is proud to welcome SapientNitro ACD Phil Golub to Richmond on February 25th to talk about how the intersection of story and system—art and science—inform the user experience. Registration is free: reserve your seat via Eventbrite.

As channel lines blur, and marketing and technology budgets combine, designers should have an understanding and appreciation of omni-channel storytelling, allowing customers and companies to create shared brand experiences.

Date: Wednesday, February 25, 2015 from 4:00 PM to 6:00 PM (EST)

Location: The Depot (VCU), 814 W Broad Street, Richmond


  • 4:00-4:30pm – Networking
  • 4:30-5:15 – Phil’s presentation
  • 5:15-5:30 – Q&A
  • 5:30-5:45 – Socialize/Networking

How do I get tickets?

This event is free to attend, but we have limited seating available. RSVPs made here on Meetup will not guarantee you a seat. Please register using Eventbrite to save your place.

Who should attend?

Anybody who researches, manages, designs, or builds user experiences. Have an opinion about whether UX is more about the qualitative or the quantitative? Please join us. Curious about whether UX, CX, and XD are actually all the same thing? Get your ticket today.

OK, so who is Phil?

Phil Golub is an experienced Creative Director and thought leader, having spent 17 years in the digital creative space specializing in User Experience, User-Centered Design, Information Architecture, Content Strategy and User Research.

Thank you to our sponsor!: Regular Joe Consulting


Lean UX and Design Thinking event follow up

Thanks to all who came out the morning of January 9th to hear Jeff Gothelf’s talk, Better Product Definition with Lean UX & Design Thinking. The feedback we’ve received to date is overwhelmingly positive, and we are encouraged by your show of interest in the intersection of UX, product development, design thinking, and Agile methodology—we had over 200 attendees!

As you know, we collaborated with our friends at AgileRichmond to bring Jeff to RVA. Though the partnership with AgileRichmond is new, we look forward to working together again on future events for the Richmond community, including but not limited to InnoVAte Virginia 2015!

Many of you have been asking about videos and slides. Here they are:

– Video (produced and hosted by Snagajob):
– Deck:

We also want to give one more big thank you to our event sponsors: Snagajob, Singlestone Consulting, ICF Interactive, Carmax, CapTech Consulting, and Capital One. Please send us any additional feedback at:

RUX January: Jeff Gothelf will be here in RVA [Co-Produced with AgileRichmond]

After closing out 2014 with the terrific UX Futures conference, we are starting off 2015 with a bang! Our friends at ICF are hosting an all-day workshop with Jeff Gothelf in Fairfax, VA on January 8th. Since he’ll be relatively close by, we asked him if he’d be willing to come down 95 to speak with us the next day. To our delight, he agreed!

On January 9th, in partnership with AgileRichmond and hosted by Snagajob, RichmondUX is proud to host Jeff for his presentation: “Better product definition with Lean UX and Design Thinking.”


Requirements-driven product definition is a sure-fire way to get 100% of the wrong product launched. The assumptions that requirements are based on are usually not accurate enough to determine the exact solution those requirements dictate. Instead, teams should focus on creating a series of hypotheses that define potential solutions to their business problem and then work together to learn which of these hypotheses are keepers and which ideas to kill.

In Jeff’s case-study rich talk you will learn:

  • What lean ux is and how it builds off design thinking
  • How to de-risk your projects and ensure their greatest chance for success
  • Why working from assumptions and hypotheses is far more successful than a strict set of requirements

Attendees will also receive a copy of Lean UX, the definitive guide to integrating UX design with Agile and Lean software development.


  • 10:00-10:30 – Networking
  • 10:30-11:15 – Jeff’s presentation
  • 11:15-11:45 – Moderated Q&A
  • 11:45-12:00 – Book signing

How do I get tickets?

Tickets are $20 each, through Dec. 31st, $25 through Jan. 8th, and will be $30 at the door. Purchase yours today, via EventBrite.

Who should attend?

Own Lean UX, The Lean Startup, or A Project Guide to UX Design? Be there. If you are interested in UX design or strategy, Agile/Scrum, Lean Startup, Product Management, and/or design thinking, you should be there as well.

OK, so who is Jeff?

Jeff Gothelf is Neo’s lean evangelist, spreading the gospel of great team collaboration, product innovation and evidence-based decision making. He is a speaker and thought leader on the future of user experience design, often teaching workshops or giving talks on building cultures that support teamwork and innovation. Jeff is passionate about advancing the principles that lie at the core of Neo, and often does so on a global scale.

Prior to joining Neo, Jeff lead the UX design teams at TheLadders and Web Trends. Earlier he worked with and lead small teams of software designers at AOL. He is the co-author (with Josh Seiden) of Lean UX: Applying Lean Principles to Improve User Experience.

Thank you to our sponsors!: CapitalOne, CapTech Consulting, Carmax, and Snagajob.

RUX April – Eye Tracking the User Experience of Mobile: What You Need to Know


Wednesday, April 30, 2014, 6 PM to 7:30 PM

CapTech Consulting, 7100 Forest Ave, Suite 204, Richmond, VA (map)

It is important for mobile app and website designers to test their products with typical end users to ensure the products work as intended and that an optimal user experience (UX) is provided. What many designers do not know is that getting user feedback, including understanding what users look at while using a product, is not as difficult as it once was. Modern technology has made this technique quite simple and affordable.

Read the rest of this entry »

RUX February: Designing for Real Time Communications

Wednesday, February 26, 2014, 6 PM to 7:30 PM

SnagaJob, 4851 Lake Brook Drive, Glen Allen, VA (map)

Web design is changing as the browser transitions from a static medium to a fully interactive experience complete with video chat, text, and data communications built directly into the browser. Arin and Mariana will go over the new HTML5 standard WebRTC that allows for video, audio, and data channels in the browser, with no plugins required. This new level of interactivity brings with it new UX patterns, and we’ll share what we’ve learned so far.

Arin Sime is founder and CEO of AgilityFeat, a custom software development shop in the US and Latin America which focuses on web and mobile development for the real time web. Mariana Lopez is AgilityFeat’s UX lead and will join us via video chat from Costa Rica. Mariana holds a Masters degree in Human Computer Interaction from Carnegie Mellon, and Arin holds a Masters in Management of IT from the University of Virginia. Arin and Mariana have teamed up to design real time applications for clients in logistics, IT consulting, and online training industries. The AgilityFeat team also edits a weekly newsletter on real time technologies and WebRTC at

Please RSVP via our Meetup page for this event.

More to come in 2014!

Erin, Tom, Candace, Hope, Mark, and Joe

April RUX Meeting- Accessibility is Not a Checklist

Accessibility is Not a Checklist: A UX Designer’s Guide to Creating Accessible Interfaces

Too often, people approach accessibility only when required to, and simply by looking at a checklist. That approach rarely works, or it does so only at great additional cost.

But accessibility is not a checklist; accessibility happens by considering it from the beginning, understanding industry best practices, and by taking a user-centered design approach. This means knowing how people with various disabilities will interact with products in ways that are successful. So what do user experience professionals need to know and do in order to improve the accessibility of the web and mobile applications that their teams design?

Jimmy Chandler will demonstrate several concepts and methods to improve accessibility that all UX designers can use right away. He will also share stories from people with various disabilities, including how they benefit from accessible products and struggle with inaccessible ones.

This session will include Q&A and take away materials.


Jimmy Chandler, aka @uxprinciples, designed his first accessible website in 2001, and conducted his first usability test that same year. Jimmy is a frequent attendee, volunteer, organizer, and speaker for Accessibility DC, IXDA, UPA, UXCamp, and other accessibility- and UX-related events in the Washington, DC area and nationally.

Jimmy has a B.A. in Government from the College of William and Mary and currently lives in Arlington, Virginia with his wife @coolacctngchick (aka Nicole).

Wednesday, April 25, 6-8pm. Networking to begin at 6, presentation to begin at 6:15.

4851 Lake Brook Drive
Glen Allen, VA 23060

Creating Value with Consistent User Experience and Multichannel Integration

Brand Image Director at ALPS Corporation Jonas LaRance talks about brand, experience, and business value. As he describes his talk:

Wow, what a title! If I could I’d work the word synergy in there too. Come discover the important lesson behind the jargon when I give an inside look how (no, not the shoes) a mid-size clicks-and-bricks retailer in Missoula, Montana (where?), gives its customers what they want and is ranked as the number-one online electronics retailer in Consumer Reports. It’s all in the user experience, the multichannel integration, and of course the reflexes.

Set your calendars for March 31, 6:00-7:30 p.m.

Location update!

We’ll be meeting at Ironworks Consulting, 4121 Cox Road, Ste 205 in Glen Allen. See you there!

Presentation from the January Meeting

Here’s the PDF from Tom & Joe’s presentation at the joint RUX/Agile Richmond meeting.

Let’s Get More Agile for 2010!

If you missed Tom and Joe’s November presentation, here’s your chance to hear it as the Richmond User Experience Group teams up with Agile Richmond to present Agility for Agile Professionals!

Doors open at 5:30, presentation is from 6-7:30.

Tuesday, January 12, 2010
5:30pm – 7:30pm
Apex Systems– 4400 Cox Road, Ste 100, Glen Allen


Agile team professionals often find themselves working on projects with tight deadlines, tighter budgets, and unreasonably high expectations for success. Too often user research, usability, and design processes are compressed or even cut entirely for the sake of time, while development and business analysis time is increased. As UX professionals become more involved with agile development methods, we have discovered novel approaches to user-centered design that are adaptable to any budget or deadline.

This discussion will explore how user research, usability, IA and interaction design practices are adapted and thrive in agile projects.

Focusing on their experiences at Agile 2009 in Chicago this past fall, they will discuss:

  • How to provide timely and valuable UX support to stressed web development teams
  • How to let go and modify research/design/development dogmas
  • How to advocate for users when time for user research and usability are unavailable
  • How to balance rigor, quality, and speed

Save the Date: IxDA09/IAS09 Redux in DC

So you don’t feel bad about missing this year’s Interaction Design Association’s (IxDA) or the Information Architecture Summit, DCIA and DC IxDA are planning an IAS09/IxD09 Redux.

Many of the East Coast people who presented at either or both of these conferences are coming to DC for a half-day event. Saturday afternoon from about 1230/1pm-5pm with socializing and dinner to follow. Each person would have approximately 20-25 minutes to talk, there would be questions, as well as a semi-structured social time halfway through the program, much like the facilitated lunch discussions at the conference.
Tentative date is Saturday, May 2, 2009 12 – 5pm (with socializing, drinks and dinner afterwards). Watch this space for more info!


The RUX Planning Team